Texas Tech University, Lubbock, TX Bachelor of Arts in Public Relations and Strategic Communication Minor in Advertising GPA: 3.65

CTX Grill Degreaser Project Manager & Brand Ambassador Coordinator May 2025 - August 2025 Served as lead project manager for comprehensive brand launch and market positioning strategy for premium grill degreaser product line Successfully represented CTX brand at multiple Grill Master industry events, establishing brand presence and networking with key industry stakeholders Coordinated and managed event logistics, product demonstrations, and brand activation campaigns at trade shows and industry gatherings( HEB Grill Master, Humo y Parrilla) Event resources- In Spanish Grill Master PR Dynamics Humo Y parrilla Event Influencer Marketing & Strategic Partnerships: Developed and executed comprehensive influencer outreach strategy, securing collaborations with major grilling industry content creators including Toti tengo hambre, Blog del Bife, Panzon to go, ChefChristian, and donsilverio. Don Silverio content with CTX Blog del Bife Chef Christian Toti Tengo Hambre Created and implemented dual business model framework for both influencer partnerships and distributor relationships, establishing sustainable revenue streams across multiple channels Business Model Development & Strategic Planning: Designed comprehensive MVP business model incorporating both influencer affiliate programs and tiered distributor pricing structures across three market segments (small revendedores, medium distributors, large wholesalers) Conducted comprehensive keyword research for grill degreaser products, analyzing competition to identify high-conversion keywords and optimize product visibility Web Development & Digital Infrastructure: Designed, developed, and launched complete brand website with e-commerce integrated, user-friendly interface, and conversion optimization features(ctxgrill.com) CTX Website E-Commerce Stores Implemented webpage performance analytics through the use of google search console. Logistics Developed a logistics Guide to maintain order when sending the product away. Logistics Guide Amueblados San Isidro, León, Gto Project manager, Web Developer & Marketing Specialist February 2025 - Current Designed and developed complete business website with visually appealing interface that authentically represented the brand and its values(Amuebladossanisidro.com) Website Implemented user-friendly navigation architecture and room showcase functionality to enhance customer engagement and conversion rates. Optimized website for mobile responsiveness and search engine visibility to maximize online presence Implemented webpage performance analytics through the use of google search console. Advertising, Branding, and Marketing Created and coordinated physical publicity materials and campaigns, ensuring consistent brand messaging across all connection points designed and updated brand logo driven towards a more intuitive and minimalist design New Logo Presentation Cards LQ Supplies- Remote UX/UI Designer & Web Developer 05/2025 - 07/2025 Conducted comprehensive UX research and user journey mapping to optimize responsive features. Created pocket catalogs to classify the products in a more organized matter Implemented responsive design principles and accessibility features to ensure seamless experience across all devices and user demographics Created friendly and engaging user interface that enhanced customer interaction and facilitated quote process(lqsupplies.com) LQ Supplies Website Blender Group, León, Gto Digital Marketing Analyst & Operations Coordinator May 2024 - Present Assisted Digital Marketing team in creating high-impact advertising content throughout Social Media. Represented brand at industry events including Alibaba's Las Vegas conference, and others E-Commerce Platform Management & Strategy Designed and implemented comprehensive TikTok Shop strategy including dashboard optimization, conversion tracking, and affiliate program management Successfully established and managed presence on TikTok Shop and Alibaba, and Amazon including product listings, promotional strategies, and performance analytics Alibaba E-Commerce Tik Tok Shop Amazon Market Research & Business Intelligence Developed strategic recommendations for product positioning based on customer language analysis and search behavior patterns Business Development & Strategic Planning Created tiered business proposals (Gold, Platinum, Diamond) for distributor relationships, transitioning from transactional to consultative sales approach Developed targeted approaches for different customer segments including installers, distributors, and end consumers Website Development & Technical Infrastructure Designed, developed, and launched us.blendergroup.com and industrial.blendergroup.com as the company's primary websites in the US, implementing comprehensive UX/UI design methodology. Us.BlenderGroup.com Industrial.blendergroup. Developed custom user interface components including product showcase galleries, technical specification filters, contact forms, and responsive navigation systems optimized for both desktop and mobile experiences Implemented A/B testing frameworks, conversion funnel analysis, and user behavior tracking to continuously improve interface effectiveness and user engagement metrics Acquired and configured custom domains with comprehensive DNS setup, hosting coordination, and ongoing technical maintenance and performance monitoring Technical Documentation & Process Optimization Created comprehensive guides for TikTok Shop operations, including conversion tracking, affiliate management, and promotional strategies Developed standardized procedures for e-commerce platform management, inventory control, and customer relationship management Generated detailed performance reports with actionable insights for marketing campaign optimization Logistics: Developed a new and improvised CRM panel of control to establish more oder and to develop KPIs which logistic companies the organization is using more. Used the indicators to re-negotiate terms with the logistics companies.

Artificial Intelligence & Advanced Analytics Project Management & Leadership Web Development & Technical Infrastructure E-Commerce & Digital Marketing Market Research & Analysis Creative Design & Visual Communication Influencer Marketing & Partnership Development Business Operations Languages Spanish (Native) English (Fluent) German (Conversational)

Introduction to Diversity in Public Relations (February 2025) The Arthur W. Page Center for Integrity in Public Communication Ethics in a Global Context (January 2025) The Arthur W. Page Center for Integrity in Public Communication Professional Codes of Ethics (October 2023) The Arthur W. Page Center for Integrity in Public Communication Introduction to Public Relations Ethics (September 2023) The Arthur W. Page Center for Integrity in Public Communication